Think Big Conference promotes innovative thinking and the broad application of artificial intelligence, positioning itself as an industry leader. To reflect this vision, the campaign began with a logo design, which was later expanded into a series of visual designs, including a graphic manual, advertisements, and other promotional materials.
The logo integrates the letters “A” and “I” to form a trunk, with branching elements symbolizing AI’s reach across diverse industries. The straight lines on the left and the curves on the right represent the analytical (left brain) and creative (right brain) thinking respectively.
