RedWolf Outdoors & Sports
RedWolf Outdoors & Sports, a local retailer specializing in outdoor sporting goods, offers a comprehensive selection of products for outdoor enthusiasts. To boost brand awareness and drive sales, the store launched a series of Instagram ads targeting young adults aged 18-27. These ads emphasize the brand’s personality and focus on popular outdoor activities such as camping, fishing, hiking, and jogging.
Camping and fishing are seasonal promotions, each running for two consecutive weeks in the spring. Meanwhile, hiking and jogging are ongoing year-round campaigns, scheduled quarterly and lasting four consecutive days per launch. This strategic approach ensures RedWolf engages its audience with relevant activities throughout the year.
