Logo, Packaging, & Food Truck Wrap
Lea, a French-American baker, has been running a bakery business from a food truck since 2021. Her bakery specializes in French-inspired treats, including croissants, artisan pastries, and handcrafted beverages. She operates primarily at local farmers markets, attracting both local visitors and loyal customers who adore French pastries.
To reflect the bakery’s focus on croissants, the logo prominently features this signature item. The color scheme was thoughtfully chosen to align with the attributes of the brand and product. The goal of the campaign was to establish a cohesive brand identity for Lea’s Bakery while setting it apart from competitors.
