Technical Illustration — KitchenAid 3.5 Cup Food Chopper
Audience
Women aged 30-55 who love to cook. For them, concise visual information and attractive images will help them create a good impression of the product.
Project Objective
- Demonstrating product shape, color, material, and specific levels of detail through technical illustration.
- Let the audience easily understand the features of the product from the illustration.
- Creating pleasing visuals to appeal to intended audience.
- Boost the sales of the product.
The Process
Project Features
- Showcase product’s feature highlights, such as detachable parts, pulse/on button, chop/puree selection lever, and power cord wrap.
- Enlarge product details to emphasize feature highlights.
- For advertising purposes, instead of naming and annotating each part of the product, focusing on the conciseness of the information and just annotate a few enlarged details.
- Trying to create pleasing visuals through personalized illustrations, colors, and layout.
- Soft and slightly feminine colors to match the product’s character and please the target audience.
Challenge
- Accuracy and Precision: Converting a plan view to an isometric view requires careful observation, thought, trial and modification.
- How to fit illustrations with the ad: Coming up with the slogan, adding appropriate content, and changing the layout.
Outcomes
